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The future of

Our Story

Jur's ambition is to help consumers solve the abandoned shopping cart dilemma when browsing for apparel online.  

Our Vision

The future of Jur is limitless in its potential. It will completely reinvent the way individuals approach online retail.


Meet the Team


Nyomi Thomas

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Founder and Chief Executive Officer

Nyomi is originally from Dallas, TX. She is currently a junior at Cornell University studying Applied Economics and Management with a finance concentration. Nyomi also has a strong passion for entrepreneurship and finance. In her free time she is a competitive golfer and social justice advocate.

Ethan Yu

Chief Technology Officer

Ethan is a junior at Cornell University majoring in Computer Science with a minor in Business.  He mainly utilizes his background in Machine Learning and Artificially Intelligence to create the back-end development of Jur.  Outside of school, he loves playing tennis, producing music, and watching films. 

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Jessica Zhang

Marketing Director

Jessica is a junior at Cornell University studying Applied Economics and Management, with concentrations in marketing and strategy. She is passionate about entrepreneurship and the intersection of education and technology. In her free time, Jessica enjoys cooking healthy recipes, listening to music, and reading about social networks.

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Hope Zheng

Prototype 1 UX/ UI Designer

Hope is a sophomore at Cornell University studying Information Science with a concentration in UX. As a UX/UI Designer at Jur, she strives to create accessible and engaging designs that best serve users’ needs. In her free time, Hope can be found playing tennis, drawing, or writing stories.

Terry Thomas- Global Chief Customer Officer, Unilever

“Jur is the future of shopping and social media... I am very excited about its development"

Jur is currently finalizing and expanding its team of software developers. 

The new MVP will begin development in November and is projected to launch in Spring 2023.

This fall Jur was accepted into Cornell's eLab accelerator program and is interested in having conversations with angel and pre-seed investors.

We are also looking to talk to online retailers and experts in the social media and eCommerce industry. 

More information coming soon.
Parallel Lines

To find out more information about Jur, please email

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Dallas, TX

Ithaca, NY